The theater of party prep

May 15, 2012
Because we were curious to learn how Jules Catering sets up a cocktail party for 225 guests in just three-hours time, we showed up early for the company’s May 1st, 25th-anniversary party. And we were amazed at how efficiently the team pulled together…how quickly and dramatically events transpired.
 
Watching from the sidelines, the concepts of stage management, stagecraft, and scenography came to mind
 

May Day Baskets were colorful 'props'

Ready…set (-up)…action!

Performing the part of Stage Manager was Jules’ Owner-Chef Anita Baglaneas (below, left), who directed a cast and crew of 25 talented colleagues in the practical implementation of her artistic vision. For example, when deciding to include Cucumber Water in the menu, Anita said that she gave equal weight to “color and taste.” And when we observed the interaction, just below, we overheard her initial judgement, “Too green.”

Anita 'directs' cucumber water

“Scenography absolutely applies to setting up a party,” Anita agreed. “Just as people in theater never lose sight of their audience, so those of us who cater events never forget that we have to engage our audience. And this goes beyond offering delicious food and attentive service. Any Jules’ party is a multi-sensory experience–an event that unfolds over a defined period of time, offers entertainment, and, yes, even stirs emotions. For all these reasons party set-up does require a sense of stagecraft and, in some ways, a catered event can unfold like dramatic play. But not farce,” she hastened to to add. “Not The Comedy of Errors!” she laughed.

What about the venue? we inquired.

“Seaport East’s Wintergarden inspired us all. I mean… What a place to stage our 25th-anniversary celebration. Look around you…it’s a fabulous atrium. Talk about ‘theater,’ it even offers balcony seats!” 

The Wintergarden at Seaport East–a dramatic setting

The glass-enclosed Wintergarden at Seaport East, which is part of the Seaport Place complex, really is an outstanding place to throw a party. The filtered light is lovely, and the space itself suggests a sort of ‘theater in the round.’ 

Just outside, looking especially lush under showering skies, is Eastport Park, a 1.6-acre sculpture park with views of Boston Harbor.

The Wintergarden atrium is bounded by a 1.6 acre sculpture park with harbor views


 A fresh production

Fresh flowers were of course a vital element in the overall design. Below, a Jules’ ‘set decorator’ begins to tackle arrangements.

Jules selected fresh flowers and arranged them on-site

The clock was ticking. Of course the clock is always ticking. But it was very nearly curtain time, which meant that transforming the table designated ‘The World of Sushi’ into a dramatic display was the task at hand.

Sushi was not placed on display until just before guests arrived

Jules’ Executive Chef Albert Rosado (below, left) sprang from the kitchen to take charge of sushi set-up. Time was of the essence.

Once sushi set-up began, it had to happen fast!

A cast of thousands (of sushi rolls, that is)

No wonder this table was dubbed ‘The World of Sushi.’ Jules prepared 200 pieces of eight different types:

Spanish Maki Roll with Saffron Risotto, Chopped Chorizo, and Chicken
rolled in thinly sliced Spanish Ham

Southern-fried Chicken Sushi with Sushi Rice, Cole Slaw, and Barbeque Aioli

Jewish-Style Maki Roll with Smoked Salmon and Chive Cream Cheese

Greek-Style Sushi with Arborio Rice, diced Tomato, and crumbled Feta
with Ouzo-scented Shrimp and Taramousalata Dressing

Salmon Caterpillars

Shrimp Tempura Roll

Barbeque Eel Roll

Vegetarian Sushi with Soy Ginger, Wasabe, and Pickled Ginger

Just in time, eight varieties of sushi rolls take center stage


Rave reviews

Guests were happy, so it was a pleasure to mingle. Our various Hi, how are you’s? were unanimously greeted with ‘two thumbs up’ and five-star reviews.

The Seaport East cocktail party gets under way

As a member of MIT’s Chemistry Department, Michele Harris was already familiar with Jules Catering’s lunchtime offerings and office holiday-party fare. When asked about her favorite menu item for this party, she said it was a tough call, but that the prosciutto and saffron maki was what she may have enjoyed most. Jules was new to Michele’s companion, Matt Purdy, who said he was impressed by the multitude of vegetarian offerings, including (and maybe especially) Jules’ giant white beans.

Michele Harris of MIT and Matt Purdy of RISD kindly pose for a portrait

Later, we caught up with Jules’ Food and Beverage Manager, Paul Malcuit, whose daily responsibilities include placing orders for every Jules-catered event. He reminded us that any catered ‘production’ doesn’t involve just food and drink, but also equipment.

“Of course it’s essential to have everything you need to cater a successful event, but you don’t want to pack too much,” he explained. “As an off-site caterer, Jules has to haul out of a party, every utensil, every glass, every piece of equipment we brought in.”

Sounds challenging, we observed.

“Not when you know what you’re doing.”

Well, Jules certainly seems to know what they’re doing.

Modestly nodding, Paul agreed.

Jules' Food and Beverage Manager Paul Malcuit celebrates with daughters Courtney and Caitlin

The party’s over…(almost)

When we were gathering our rain gear, to head home, we caught wind of a rumor that just across the street from Seaport East, the Charles Riverboat Company’s new 97-foot luxury yacht, Valiant, was docked. Jules Catering has a longtime partnership with the Charles Riverboat Company…but more about Jules’ nautical offerings some other time soon!

View from Charles Riverboat Company's 'Valiant'

Photo Credits: Liz Muir

 

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“The Greatest Party On Earth”

May 3, 2012

“Really?”

We appreciate your skepticism, but we attend a lot of parties and from our point of view the April 28 Artists For Humanity fundraiser at the EpiCenter in South Boston’s Fort Point Channel Arts District was over-the-top terrific, inspiring, and really, really fun. 

Not only were the hors d’oeuvres, drinks, people, entertainment, and venue top-notch, but the ‘bee’ theme inspired by the documentary film Vanishing of the Bees sent us home with lots to think about. (Click to view the trailer.)

Passed hors d’ouvres from Jules

Jules, a preferred caterer for events at the LEED-certified (i.e, certifiably ‘green’) EpiCenter, demonstrated support for AFH by donating two types of hors d’oeuvres, which were passed on trays decorated with felt bees, stick hives, fresh rosemary and oregano.
 
Back in the set-up tent it all looked so great we asked Party Chef Keith Swindell and Waiter John Falvy to stop in their tracks to pose with:
 
Prosciutto-Wrapped Figs with Fig-Balsamic Glaze
and
Roquefort Cheese on Raisin-and-Nut Crostini with a dollop of Honey fresh from the comb
 

Trays decorated with beehives and sunflowers captured the spirit of The Greatest Party On Earth

Moments later, John and his wait-staff partner Susan Merriman rode the “honeycomb express” elevator to the second-floor studio, where Jules’ hors d’oeuvres were generating some serious buzz.
 

John and Susan smilingly accept compliments on Jules' playful presentation of hors d'oeuvres

Here’s a BEFORE image of one of the bee-themed trays:
 

Honey fresh from the comb sits atop Roquefort cheese, which sits atop a raisin-and-nut crostini

And here is a (very soon ) AFTER photo, featuring Lo McShay of lolo event designs and key players on Jules’ Social Events team: Director of Business Development Jenny Willig and Events Sales Manager Mimi Deignan, who stands with a tray stripped bare of hors d’oeuvres and ready for replenishment:
 

Jules Catering's Jenny and Mimi say, "There's more where this came from!"

AFH art and artists

Twenty-one years ago artist-educator-environmentalist-entrepreneur Susan Rodgerson founded the nonprofit Artists For Humanity to provide art programs for underserved youth.

More precisely, AFH’s mission is to bridge “economic, racial, and social divisions by providing under-resourced urban youth with the keys to self-sufficiency through paid employment in art and design.”

How are they doing?

According to an AFH flier we picked up at the party:

  • An estimated annual audience of 1.2 million people view fine art created by AFH apprentices
  • 18,000 vistors to the AFH EipCenter experience the “voice, vision, and virtuosity” of AFH young artists each year.
  • 96% of AFH high-school seniors have gone on to post-secondary education, with the rest entering the work force.
  • $1,055,000 was earned through the production and sale of youth-inspired art and design services, and gallery rentals.
  • AFH art has been purchased by Fidelity Investments, Boston Medical Center, Harvard University, the Federal Reserve Bank–and Jules’ very own Jenny Willig (to name just a few).

Athena E, one of the young Artists For Humanity, stands before fellow-artists' work

Should you, too, feel inclined to purchase some art, you can do so either by stopping by the EpiCenter when studios are in session (call 617.268.7620, to schedule a visit), or by shopping online at the AFH Shop.

The EpiCenter, South Boston: Birthplace to art

AFH artists work in a bright, airy 23,500 square-foot facility that features renewable technologies and energy efficient systems. Among the cost-efficient and sustainable design features are:

  • passive solar heating
  • aggressive insulation
  • a greywater recycling system
  • creative materials re-use

This last feature, the use of recycled materials, impressed us most when we popped into the powder room and were struck by bathroom furnishings designed by a local artist who made use of debris left over from the EpiCenter’s construction.

Even the EpiCenter's mezzanine-level ladies' room is a work of art

 

 Why the ‘honeybee’ theme?

A series of signs posted on the walls of the EpiCenter encapsulated the serious ‘green’ theme underlying The Greatest Party On Earth:

  • The honey bee is responsible for 80% of insect pollination.
  • Researchers estimate that nearly one-third of honey-bee colonies in the country have vanished.
  • One-third of the human diet comes from insect-pollinated plants.
  • Bees are are responsible for pollination of approximately one-third of the US’ crop species.
  • Three-quarters of the world’s 250,000 flowering plants, fruits, and vegetables require bee pollination in order to survive.
  • Cattle’s main source of food, alfalfa, is reproduced thanks to bee pollination, and without alfalfa, cattle would starve.

Colony Collapse Disorder

Curious to learn more? You could start by reading the April 20 “Silent Hives” Daily Comment post by New Yorker writer Elizabeth Kolbert  or the Harvard Gazette summary of a soon-to-be-published study by a Harvard School of Public Health researcher. Both describe the alarming phenomenon known as colony collapse disorder, in which adult bees abandon hives. And both publications make the case that a commonly used pesticide may be a factor in CCD.

A film documentary that provides yet another take on the topic is Queen of the Sun: What Are the Bees Telling Us?:

Penn State promotes honey bee health

In August, 2008 we were lucky to find ourselves in Rock Springs, PA, where we donned protective hoods in order to observe a hands-on presentation by experts from Penn State’s College of Agricultural Sciences, which was offered over the course of the University’s annual 3-day exposition, Ag Progress Days.  It was there that we first learned about colony collapse disorder and Penn State’s efforts to help ensure honey bee health.

Beekeeper Craig Cella and Penn State entomologist Maryann Frazer talk 'colony collapse disorder'

To our untrained eye the queen was barely distinguishable from the workers and drones

To help us keep track of the queen, a Penn State expert applied a harmless yellow dot

Next time a honey bee–or any pollinating insect–flies by, we hope you will join Jules Catering in shouting out a heartfelt “Thank you!”

Photo Credits: Liz Muir
 
 
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“We work really well together”–administrative support at Jules

April 26, 2012

Chances are if you dial in to Jules Catering from nine to five, Monday thru Friday, you’ll be greeted by either Stephanie Vargas or Daniela Avila–distant cousins, close friends, and administrative support professionals who–without prompting–let us know, “we work really well together,” and “we love our jobs!”

Stephanie (foreground) and Daniela (just across the way) multi-task simultaneously

 A productive collaboration

While each is fully able to support or even sub for the other, and while the work they perform feeds into the same rapid-fire sequence of events through which orders generated by the sales team are transformed into food and service delivered to Jules’ clients, Stephanie is primarily charged with preparing invoices and generating food labels, while Daniela develops the Excel spread sheets upon which all members of the Jules team rely.

“Because Stephanie and I are such close friends, we find it easy to motivate one another,” Daniela explained. “Not just at work, but also outside. For example, each morning before we come into the office we meet at a fitness club and work out together–and Friday nights, when our brains are fried–”

“We let off steam by going dancing with friends,” Stephanie smiled.

Never have they said, “It’s not my job”

Although administrative support responsibilities generally keep them closely tied to computers and phones, each has what it takes to expand beyond their usual roles and take on assignments that fall outside any formal job description. For example:

Short-notice staffing problem? No problem! Both Stephanie and Daniela have wait-staff experience with Jules and can hurry off to a catered event to help serve drinks, pass hors d’oeuvres, clear tables, or…

Oops! A menu item has somehow failed to be loaded onto a van already en route to an event soon to be populated by hungry people? Hand over the keys! Both Stephanie and Daniela know how to negotiate metro-Boston traffic and deliver the goods on time.

With or without wheels, on a regular basis and in a pinch, Daniela and Stephanie deliver!

More often, though, the two can be found at their desks, focusing on their primary responsibilities–responsibilities that are fundamental to pretty much all the work that’s accomplished at Jules.

She’s a young ‘old hand’

Stephanie works up an invoice.

At age 16 Stephanie Vargas began to provide administrative support for Jules. Each day after school, she’d stop by for a couple of hours, to file spreadsheets and help out with other office tasks.

Before long, Stephanie also became a reliable member of the wait-staff team, serving food at Jules-catered events in a variety of venues.

Now, having worked for Jules Catering for eight years, Stephanie understands how the administrative support she provides fits into the big picture: “And the nice thing is, I’m always learning something new, whether I’m picking up tips from the sales people on how I might better interact with clients, or learning some fascinating bit of information about some new-to-me kind of food.”

She excels at Excel

Daniela types up a spreadsheet.

Soon after Daniela Avila graduated from Suffolk University in May 2011, where her studies were “all about business” (i.e., marketing, entrepreneurship, and business management), she was hired by Jules to provide additional administrative support.

“Especially with some of Jules’ longtime clients, who order daily, keeping track of what they’ve ordered in the past is essential. Anita and the chefs are always coming up with something new, which is great because we of course need to keep ‘mixing it up.’ And it helps that we can refer back to spreadsheets that date back as far as nine years, so that the food we provide never becomes run-of-the-mill.”

In addition to working with the all-important spread sheets, Daniela is beginning to develop a Facebook presence for Jules and–when the time is right–she will begin to tweet.

A system that works

What about these spread sheets we see all around, both upstairs and down? we inquired.

Daniela filled us in: ”Each morning, first thing, I separate out from every order written up by members of the sales team each menu item that needs to be ordered, prepared, and delivered the following day. I work with the white copies, Stephanie will eventually develop invoices from the pink copies, yellow copies go to the cold kitchen, green go to the hot. The challenge is to be absolutely accurate and to leave nothing out–and also to make things perfectly clear so that chefs, drivers, everyone can easily grasp the information they need to deliver the right food to the right client on time.”

Stephanie weighed in: ”As soon as Daniela finishes with spreadsheets for the following day–usually about 4 or 4:15 each afternoon–I begin to create food labels. Nothing is handwritten, and we’ve developed a color-code system (for example, orange highlighter represents hot food) so that everyone involved in the work flow can see at a glance which particular tasks must be tackled by each particular person. Because on a typical day we’re dealing with at least 50 orders, this is a fast-paced, deadline-driven type of operation, with little-to-no room for error.”

But it’s never boring! On that–and so much else–Stephanie and Daniela agree.

Stephanie and Daniela would love to hear from you!

Photo Credits: Liz Muir

 

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Jules supports admin support!

April 20, 2012

Because April 25 marks the 60th anniversary of Administrative Professionals Day (known prior to 2000 as ‘Professional Secretaries Day’), and because the celebration runs through all of next week, we checked in with Jules’ Executive Chef Albert Rosado, who confirmed that some clients are showing their appreciation by pre-arranging celebratory buffets.

      Jules gears up for Administrative Professionals Week, April 22-28

It was too soon to photograph food being prepared for next week’s celebrations, Albert advised, but he was able to share several of the menu items Jules’ customers have selected for upcoming buffets:

Chicken Brochettes
Poached Jumbo Shrimp
Barbeque Boneless Short Ribs
Diver Scallops with Smoked Paprika Sauce
Saffron Risotto Cake

Administrative Professionals Week, 2012

Celebrated worldwide by millions of people, Administrative Professionals Week represents an opportunity for executives and managers to formally recognize support personnel whose performance of ever-more demanding and technical tasks is absolutely central to smoothly functioning office teams.

According to U.S. Department of Labor statistics cited at the International Association of Administrative Professionals‘ website, more than 4.1 million secretaries and administrative assistants are working in the U.S. today, and 8.9 million people are working in what is termed “various administrative support roles.” So while “How to Succeed in Business Without Really Trying” is a catchy title, it’s the stuff of myth, in no small part because success in business tends to require a lot of administrative support.

‘The Pulse of the Office’ and the ‘Mad Men Effect’

The theme of this year’s week of appreciation is ‘Admins, the Pulse of the Office.’ This was among the noteworthy tidbits we picked up at the IAAP website, where we also learned that over the past several years an ever-growing number of admins are adopting “secretary” as a job title. This trend has led some to speculate that the popular AMC series Mad Men might be “stoking nostalgia for the 1950s-era classic image of the American corporate secretary.” (The IAAP refers to this as the “Mad Men Effect.”)

Other items that caught our eye were results of a survey on office technology. For example, when asked which “extinct technology admins would like to bring back,” about 25% identified the electric typewriter. This last finding triggered a musical memory that dates back to a time when manual typewriters held sway. Given that it’s late on a Friday and the music is a fine way to kick off the weekend, we introduce to you, without further ado, percussionist Martin Breinschmid and the Strauß Festival Orchestra performing Leroy Anderson‘s “Typewriter”:

A challenging profession

Providing administrative support can be fun and rewarding, but challenges abound.

Post- Great Recession admins are so busy it can be tough to stay afloat!

An enlightening 2011 benchmarking survey conducted by the IAAP collected data on job responsibilities, job satisfaction, and other real-world issues. Among the findings: Admins feel more pressure at work as a result of the economy and significant daily challenges, which include:

  • “Juggling multiple priorities”
  • “Dealing with difficult people and personalities”
  • “Not having enough time to complete work.”

Study findings also suggest that the trend toward fewer admins doing more work is likely to continue. According to this survey, respondents report that the most significant issues facing them over the next five to 10 years are:

  1. Keeping up with changing technology
  2. Increased workload
  3. Doing more with fewer resources/cost reductions
  4. Balancing work and family
  5. Corporate downsizing

Give him flowers?

Long used to test typewriter keyboards "The quick brown fox jumps over the lazy dog" is an English-language pangram (which means it includes every letter of the alphabet).

Who doesn’t love a spring bouquet?

But while administrative professionals appreciate any demonstration of thanks, they tend to be a pragmatic lot, whose Wish Lists include opportunities to learn and grow.

So says the same IAAP survey, which advises companies aiming to attract and retain highly skilled administration professionals to be aware that growth opportunities are a top priority for admins looking for new positions.

And that’s not all…

Because Administrative Professionals Week runs from April 22 thru April 28, and because we are already tapping out a related post profiling the two talented admins who support Jules Catering’s multifaceted operations, we hope you will stay tuned for more!

This blogger provides her own administrative support

In the meantime, if you’re looking for something to read over the weekend, check out one of the novels briefly described in a recent NPR broadcast, Skirting The Job: 3 Secretaries With Novel Ideas:

  • Loitering with Intent - Muriel Spark
  • Miss Pettigrew Lives for a Day – Winifred Watson and Twycross Martin-Henrietta
  • Novel on Yellow Paper - Stevie Smith

For whatever it’s worth… While we haven’t yet read anything by Watson and Martin-Henrietta, we think highly of Muriel Spark and Stevie Smith.

 

Photo and YouTube Video Credits:
Jules’ Buffet Setup: Liz Muir
Leroy Anderson’s ”The Typewriter”: Martin Breinschmid
“Typing Pool”: Wikimedia Commons, Deutsches Bundesarchiv
Civilian Conservation Corps Typing Class with W.P.A Instructor: Franklin D. Roosevelt Library & Museum
Italian Operatic Soprano Amelita Galli-Curci Typing in Fur Coat circa 1920: Library of Congress  


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Table talk

April 11, 2012

Anita Baglaneas and members of the Jules team set a buffet table and strategize party flow.

“A table should enhance the food, not dominate or distract,” Anita replied, when we asked about her approach to setting a buffet table. “The simpler the better. Like a frame that properly sets off a painting, a table should promote the food’s natural good looks.”

What about this, we wondered, peering at the organic-seeming synthetic, just below…

Exotic mushrooms? Fragile seashells? No, this is a closeup view of a table runner.

“What drew me to the table runner,” Anita enthused, “was the texture and color. Once I had this in hand, ideas began to percolate. And when I visited the Boston Flower Market and lucked into rosy crabapples and mini-pumpkins on the vine, it all began to come together.”

Crabapples and mini-pumpkins await arrangement.

Beyond all this, the addition of complementary-colored green figs “really jazzed things up.”

Green figs accent the warm colors of copper, crabapples, and mini-pumpkins.

“One of the advantages of this arrangement,” Anita added, “was that fragrance wouldn’t be an issue. The scent of fresh flowers can sometimes compete in an off-putting way with the food.”

When we expressed interest in the foundational elements used to support this buffet, Anita said, “I like to add vertical interest because no matter how beautiful the food, if it’s presented at all one level it can look unappetizingly flat!”

The underlying structure in any buffet table setup is key.

“This is really basic,” she continued ” but presenting food at different heights makes it  more accessible to guests and, when artfully arranged, varying heights can add to the visual appeal.”

Here, at last, the table is ready to party!

Photo Credits: Liz Muir

 

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