 |
Archive for the ‘Entertaining’ Category
Thursday, March 21st, 2013
Not long into our conversation with Jules Catering’s newly hired Event Managers, Brooke de Moraes and Bobby Spano, we experienced a moment of cognitive dissonance: Did the numbers add up? Could these fresh faces really and truly have (in sum) clocked 30 years in the catering industry?
 In total, Event Managers Brooke de Moraes and Bobby Spano offer 30 years of catering experience!
“I’ve always been in catering–or at least since I was 16,” Bobby offered.
“I started at 14!” Brooke laughed.
Hmm… We did the math… Jules Catering’s new hires really are old hands–with decades of experience between them.
So you found your path into catering very early, we prompted. Now, fill us in on how and why and where you began.
Brooke: “Primarily I’m someone who likes to help plan”
 Raised on Martha
“I grew up in Longmeadow, a cute little town south of Springfield, where my mom threw a lot of dinner parties. Every month she eagerly awaited the next issue of “Martha Magazine” (that is, Martha Stewart Living), with the result that many of those tasty and reliable recipes landed on our table. My mother tried everything. She was always cooking new things, and I enjoyed it. (Maybe I enjoy eating a little too much!) I think this is how it all started for me.”
What then?
“Throughout high school and college I worked for an off-premise catering company near Springfield. At 14 I was a server. Later, I learned to bartend. And some of the time–even as early as age 17–I was actually running the show, managing weddings and tackling some other quite complex events. It was fun, and I learned a lot.”
 Brooke de Moraes
“Before joining Jules this winter, I worked as a Catering Operations Manager at a Boston-area caterer.”
“A stand-out event for me there was a half-million-dollar wedding. I treasure this memory, not so much because my clients had tremendous resources and because the wedding turned out to be perfect (it really did!), but because I became so fond of this family. They were so down to earth, so grateful for the help I was able to provide as we moved through the planning process and then the wedding itself–I’ll just never forget it.”
“As is the case with all of my catering experiences, I value the relationships. Even when there are no events on the horizon, people tend to stay in touch!”
Now that you’re with Jules, what’s on your calendar?
“Well, this afternoon I’m meeting with a bride and groom and a representative from the Charles Riverboat Company, for a tasting. We’re planning a June 1 wedding out on Boston Harbor. (How romantic is that?!) I’ve been married for nearly four years, and my low-key, backyard wedding was just what I wanted it to be. But if I had to do it all over again, I might opt for a nautical setting.”
“I don’t want to give the impression I do only weddings (that’s more Bobby’s bailiwick), because I’m very busy with a number of other projects, including staffed events for corporate clients.”
“And I’m thrilled to have joined the Jules team. I have a lot of experience planning and managing events, but one of the really nice things I’m beginning to appreciate about this new situation is that I’m able to turn to longtime event sales managers–people like Lynn and Jenny and Paula, for example–and brainstorm with them about how to remedy issues. This is great, because successfully planning and managing a catered event has a lot to do with recognizing a wide variety of challenges–and then being able to “invisibly” deal with them. By “invisibly” I mean: create the reality for clients that their event represents no challenge at all!”
Is there anything else you would especially like Jules clients to know about you?
“Maybe that while my job title is ‘Event Sales Manager,’ I don’t think of myself as a sales person. Primarily I’m someone who likes to help plan.”
Bobby: “I guide the bride”
 Bobby Spano
What about you, Bobby? Where did you begin?
“My first job was dishwasher, then server, then bartender, then manager. I worked my way up, which is of course great training for anyone in catering, because it exposes you to everything. On top of that, my mom was a catering director for a hotel on the South Shore when I was growing up–and she’s still in the industry today. She sells bands for weddings…music.”
Sounds like your mother was influential.
“Ours was a big party house–it still is–particularly in the summer when we all gather around the pool. My father’s family is Italian, my mother’s is Greek–so while she serves grape leaves and all sorts of delicious things, my dad cooks on the grill.”
Other influences?
“I love to dine out. This is also true for Brooke, I know, because it’s important for us to keep tabs on what’s going on, observe new trends, and then bring the best elements of what we experience back to our clients. “Every weekend I watch the Phantom Gourmet, and I was obsessed with Downton Abbey. TV like this is fun, but it’s also educational. I learned a lot about service and place settings–the way silverware is properly set–from watching Matthew and Lady Mary’s ‘Masterpiece‘ wedding!”
You’ve been here for not quite two months. What were you up to before you joined Jules?
“I went to law school, while simultaneously working at Wildflour Caterers, in Milton. At Wildflour my initial, exclusive focus was weddings and other social events. Later, I expanded into corporate catering. Still later, when I got out of law school and didn’t immediately find a job as an attorney, Wildflour promoted me to Catering Director and offered me a raise. So I stayed on for another year, and I was comfortable. But when my former (and once again current) colleague Kim Gericke alerted me to an opening here at Jules, I followed up. And here I am today.”
Now that you’re with Jules, will you turn your attention to any particular types of events?

“I’ll be involved with a little bit of everything, but because I love to plan weddings–and because I have particular expertise in this area–weddings will be my special focus. Large, small, traditional, cutting-edge–I stand at the ready to help plan and manage them all.”
“A trend I’m noticing among my friends who are getting married is toward the back-yard celebration, rather than the fancy hotel wedding. These smaller events are fun for me, because when I’m planning a wedding in someone’s home, I’m working with more of a blank canvas. The process can be especially creative.”
“An unforgettable wedding I planned and managed when I worked at Wildflour involved a hurricane! Due to the absolutely crazy weather, we had to change the time of the wedding twice in 48 hours. ‘No, no, no…don’t come at 4…come at 5!’ There was an outdoor tent, gale-force winds, windswept rain, and mud–and when the bride came to me feeling a little stressed out I simply told her, ‘You gotta have fun. You gotta enjoy yourself because everyone here is either family or friends and we have collaborated on an amazing wedding.’ And she did–she had a great time. Everyone did. Later, at WeddingWire, the bride posted a very positive review, noting not only how wonderful the wedding was, but thanking me for being so friendly and accessible and respectful of the budget, throughout the process. Feedback like that always makes me feel good.”
What else would you particularly like Jules clients to know about you?
“Maybe that because of my law-school background I’m very detail oriented, while also being easy to work with…easygoing. My job is to guide the bride, and so these are qualities that serve me well as I help plan weddings.”
“Once–for just a moment–I thought I’d let down the bride. Her wedding was at the EpiCenter, in South Boston, and when she stepped inside and started to cry, my heart sank. Then, to my great relief, she sniffled and smiled: ‘It’s better than I’d ever imagined it would be!’”
“It’s moments like these that make me love my job. Planning a wedding is a lot about trust, about building relationships, so when the wedding is over and we all move on it can feel a little bittersweet.”

Photo Credits: Portraits of Brooke and Bobby: Liz Muir Magazine Cover: Martha Stewart Living Lisianthus Stems: Liz Muir Wedding March: Boston Public Library, Wikimedia Commons Garden Sign: Liz Muir
If you enjoyed this, please share!
Tags: Bobby Spano, Boston catering, Brooke de Moraes, Charles Riverboat Company, corporate drop-off, EpiCenter, event planning, full-service catering, Jules Catering Event Sales Manager, staffed events, wedding planner, weddings Posted in Entertaining, Events, Parties, Party Planning, Service, Team | No Comments »
Monday, January 14th, 2013
How does Jules cater parties? With the help of Jules’ Director of Business Development, Jenny Willig, we began to count the many ways.
 A food station before party-time; notes in bowls are one way the kitchen and 'front of the house' communicate
“I’m glad you asked about this,” said Jen, “because my sense is that some of our clients so strongly associate us with one particular type of event that they may not fully appreciate Jules’ wide-ranging capabilities.”
We can guess at some of the distinctions, we offered. How would you break things down?
Party variables
“When partnering with individual clients and working through the event-planning process, we factor in a number of basic elements, including:
- Drop-Off Versus Staffed Event
- Venue Location
- Logistics of Event (plated, buffet, alcohol served?)
- Food Display/Presentation
 Jules also offers simple or elaborate flowers, table decor, and other decorations
What about menu options? we wondered.
“Culinary preferences and menus are of course the heart and soul of Jules Catering, but this is such a vast topic, let’s focus on food another day.”
Over the course of 2012 we captured in photos at least some of Jules’ wide-ranging capabilities–
“Let’s see what you’ve got.”
Drop-off
Every day, the five vans in Jules’ fleet are loaded up and sent on their way to drop off food in and around Boston. On a typical weekday, Jules makes about 45 drop-off deliveries.
 Jules Catering drivers triple-check lists before loading, driving, and dropping off
Jules drops off hot and cold food to corporate and academic institutions, as well as to private homes.
Staffed Events
“Drop-off is a big part of Jules’ business,” Jenny continued, “but some parties require–and some budgets allow–on-site chefs and and/or bartenders and/or waitstaff. Whatever the budget and customer preferences, Jules’ expert sales team works hand in hand with clients to ensure successful events, and–when a staffed party makes sense–Jules has at the ready a full-service team.”
Jules Party Chefs Takes Charge in Private Homes
 Jules' party chef Alex preps appetizers in a client's home kitchen  Party staffer Gus rolls up his sleeves for party prep in private home
Jules Party Chefs Prepare Food On-Site in Corporate Kitchens
 Some Jules-catered events call for on-site party chefs
Jules Waitstaff Set Up Wine Bar in Private Home
 Ready for bubbles? Greg and John are ready to pour!
Jules Offers Full-Service Bars and Expert Bartenders
 This wedding party featured a full-service bar; Anita is ready to mix and pour, Daniela is ready to serve
Venue
“What are the desired atmospherics? This is one key variable we take into account when selecting a venue or adapting to a given space,” Jenny continued. “Of course the good news is: Jules can create a party atmosphere in any location.”
Large Off-Site Venue (Cocktail Party)
 Jules staff prepare for a large off-site party that featured food stations, bar, and cafe tables
Private Home (Cocktail Party)
 Jules caters parties--large and small--in private homes
Corporate Venue (Holiday Cocktails, Dinner, and Candy Station)
 Candy station set-up for an on-site corporate holiday event
Corporate Venue (Small-Scale Holiday Brunch)
 John, a regular on Jules' waitstaff team, awaits arrival of families for corporate holiday brunch
Tent (Wedding Catered at Private Home)
 Members of the Jules team strategize next steps in wedding-party set-up
Food display and presentation
“Jules loves a party,” Jenny continued, “and we pride ourselves on the quality and ever-changing variety of our passed hors d’oeuvres, our buffet offerings, and our plated meals.”
Passed hors d’oeuvres
Hors d’Oeuvres (Almost) Ready to be Passed and Served
 An on-site party-chef arranges Coconut Chicken with Pineapple Salsa on a Nambé (leaf-shaped) platter
Hors d’Oeuvres Can Be Prepared and Passed in Private Homes
 Jules prepares to pass hors d'oeuvres
Waitstaff Pass Hors D’Oeuvres in Large Venue
 Large cocktail party fundraiser featured passed hors d'oeuvres
Food stations
Many parties Jules caters feature help-yourself food stations. Parties like these may or may not also feature passed hors d’oeuvres.
Food Station in Private Home (Adjacent Buffet Table Is Reflected in Mirror)
 This party in a private home included a buffet (reflected in mirror) and food stations  A simple, but elegant, cocktail party display
Stationary Food Displays in Large Reception Area
 There's an art to setting up stationary food displays  Jules Catering dessert station--before setup  Jules Catering dessert station--after setup
Buffets
“Of course a variation on the food station is the full-fledged buffet table,” Jenny explained. “Even buffets designed for large groups can be minimally staffed.”
Buffet Setups in Private Homes
 An especially splendid Jules-catered cocktail party buffet  An extra-special Sunday brunch buffet
Buffet Setup for On-Site Staff Holiday Party
 This holiday buffet for 90 guests was capably managed by just two staff members
Holiday Office-Party Buffet in Private Home
 Some of Jules' clients opt to host 'office parties' in private homes
Jules really IS a “full-service” caterer
So, we challenged Jenny. What if we were to say we were ready to party and wanted to brainstorm our options?
“I would say, ‘Give Jules a call!’ “
 Jules-catered events run the gamut from dinner for two at home to off-site events for 2,000  Jules Catering Order Sheet for cocktails and hors d'oeuvres and dinner  Jules can also help arrange for music

Photo Credits: Liz Muir
If you enjoyed this, please share!
Tags: Boston catering, brunch, buffet, cocktail party, dessert, event planning, full-service catering, holidays, hors d'oeuvres, Jules Catering, office party, table decor, weddings Posted in Entertaining, Events, Menus, Our Favorite Things, Parties, Party Planning, Service, Team | No Comments »
Thursday, November 8th, 2012
“…is a Bird of Courage, and would not hesitate to attack a Grenadier of the British Guards…with a red Coat on.” So wrote Benjamin Franklin, tongue at least partly in cheek, in a 1784 letter to his daughter, noting that “this respectable Bird” and “true original Native of America” would have been superior to the bald eagle as the fledgling republic’s national emblem.
 Ben and Tom
Looking ahead to Thanksgiving
Encountering this delicious quotation prompted us to do some gobbler Googling. In particular, we wondered how wild turkeys we’ve seen around town (the handsome fellow, above right, was photographed in Brookline!) compare to domestic turkeys, in particular, the free-range turkeys reared by Misty Knoll Farms of New Haven, VT, purveyed by Kinnealey Quality Meats in nearby Brockton, and prepared and served by Jules.
Wild turkeys
 Louise Miller: "I like anything wild."
Before tapping into search engines, we called our friend Louise Miller, who was born on a small farm in Shaver’s Creek, PA, and married 60-plus years to a hunter of small and large game.
“Some people don’t like wild turkey, because it’s all dark meat and they say it tastes gamey, but I much prefer wild to a supermarket bird. Jack, my husband, liked hunting turkey. He’d just park himself near a tree, where he thought they would be…where he’d seen signs of scratching…and he’d set there and call them. Gobblers will come to find the hen, but they’re sneaky. They can come up right behind you and you never know it. It’s harder–and takes more patience–to get a wild turkey than it does a deer.”
A key distinction between wild and store-bought birds stems from the fact that most commercially raised turkeys are selectively bred to grow faster and develop more breast meat than wild turkeys. Which leads to the question: Where do free-range birds fit in? They’re not wild. They’re not cooped up. Are naturally raised free-range turkeys something ‘in between’?
Why range free?
Up until the 20th century, green feed and sunshine (for the vitamin D) were fundamental to poultry rearing, because these ‘ingredients’ were required to raise healthy birds. But with the discovery of vitamins A and D, in the 1920s, the number of free-range poultry farms began to decline. While some large commercial breeding flocks were reared on pasture into the 1950s, advances in nutritional science led to increased confinement. Gathering up flocks and putting them all in one place allowed poultry to be raised on a commercial scale.
 Foraging turkeys painted by Claude Monet
Of course while confinement yields efficiencies, it also presents problems. Today, the vast majority of the 260 million commercially raised turkeys in the US spend their lives in enclosed, artificially lit and ventilated sheds that house thousands of birds. Overcrowding–often extreme–causes stress hormones to rise, which increases aggression and accounts for a variety of other health problems. And, when disease occurs, it can easily spread.
In contrast, the advantages of a free-range approach are many. According to Compassion for World Farming:
- Turkeys allowed to exercise and behave naturally have stronger, healthier legs
- Access to fresh air and daylight means better eye and respiratory health
- Health problems associated with a fast growth rate are minimized because free-range farms often raise slower-growing breeds
Free-range turkeys from Misty Knoll Farms
 Misty Knoll Farms turkeys in the straw
The free-range turkeys we know and love are those from family-owned and -operated Misty Knoll Farms, in New Haven, VT. When old enough to withstand Vermont’s cool nights, they are sheltered in open barns and have free access to natural pasture, sunlight, and fresh water. Because the turkeys range free on the farm’s meadows, and because they are fed wholesome grain that is free of antibiotics and animal by-products, their lives–compared to factory-farmed turkeys–are natural and relatively stress-free.
This time of year, as another cold Vermont winter approaches, Misty Knoll turkeys–like any bird in the wild–plumpen up. Allowed to grow naturally to size, they are robust and meatier, and–when roasted–they will be juicy from wholesome feed, rather than from the injected oils and additives applied to factory-farmed birds. And, because they’re graded and processed on-site and by hand, only the finest birds are offered for sale. While it takes a little longer to rear birds in a free-range environment, Misty Knoll Farms feels good about being able to offer such healthy and nutritious turkeys. And Jules Catering’s Executive Chef Albert Rosada agrees.
Roasted free-range, organic turkeys from Jules
“The turkey breasts we’re roasting today are 22- to 24-pounds–the biggest breasts you can get,” explained Jules Catering’s Executive Chef, Albert Rosado. “Misty Knoll Farms turkeys are wonderful because they’re not full of fat or muscle–and they’re tender. The quality of the meat is grade A”
We asked Albert why he sports a meat thermometer in his pocket. “I need to keep checking. We want to roast white-meat turkey to 160 degrees,” he explained.
 Executive Chef Albert Rosado halves a succulent 24-pound turkey breast.  "We give our turkeys a lot o' love," Albert says.
Seconds after Albert finishes slicing, he passes breast meat along to Line Cook Jeff Ginyard, who ladles hot gravy. Moments later the turkey is sealed and wrapped, locked up in an insulated cart, and wheeled out the door!
 When it's time for the holidays Jeff, Albert, and free-range turkeys are a winning team.
Mmmm, that turkey looks so moist and smells so great. What else is on the menu? we inquired.
“Oh, we’ve got lots of great menu items,” replied Line-Chef Jeff, as he handed me the order sheet. “Today, for example, some of our corporate clients will be enjoying this little preview of a Thanksgiving feast.”
PRE-THANKSGIVING LUNCH MENU Roast Turkey with Herbed Bread Stuffing Butternut Squash Ravioli in Basil Cream Sauce (Vegetarian Entrée) Cranberry Chutney Mashed Potatoes with Sweet Potato Swirls Field Greens with Apple and Cheddar Roasted Fall Vegetables Dinner Rolls Warm Apple-and-Pear Crisp with Whipped Cream
Photo Credits: Portrait of Benjamin Franklin circa 1785 by Joseph Duplessis: National Portrait Gallery, Public Domain Male Wild Turkey, Brookline, MA: Sasha Kopf, Wikimedia Commons Louise Miller Talks Turkey: Liz Muir The Turkeys by Claude Monet: WikiPaintings, Public Domain Misty Knoll Farms Turkeys: Rob Litch Turkey Prep at Jules Catering (3 photos): Liz Muir

Misty Knoll Farms is an active member of the Vermont Fresh Network (VFN), a state-wide organization dedicated to building innovative partnerships among Vermont farmers, chefs, and consumers to strengthen Vermont’s agriculture.
If you enjoyed this, please share!
Tags: Boston catering, free-range poultry, full-service catering, holiday, Misty Knoll Farms, organic food, Thanksgiving, turkey, Vermont Posted in Entertaining, Events, Food History, Holidays, Menus, Our Favorite Things, Parties, Party Planning, Products, Vendors | No Comments »
Friday, November 2nd, 2012
 Mimi makes many lists...
“Where’s Mimi?”
This was more or less our mantra when we popped in to observe all that’s involved in setting up a Country Wedding for 200 guests on a balmy autumn afternoon.
We found ourselves repeatedly asking this question, not because Mimi wasn’t where she was “supposed” to be…
Not at all!
It was because Mimi was very nearly everywhere very nearly all at once.
A background steeped in hospitality
“This apple didn’t fall far from the tree,” Mimi laughed, when we asked where and when her career as a professional party planner began. “I was born into a world where food and entertaining were more than usually central to family life.”
 Mimi checks lists more than twice!
“My grandfather Loughran had his own butcher shop in Quincy Market–the old Quincy Market, which was all about food. And my father ran a wholesale food business that operated throughout New England.”
“But the biggest influence on my career was my mother, a homemaker who not only entertained with great panache in our Boston home, but who did the very same thing for many others. Tea parties, fashion-show luncheons, tea dances–you name it–all on behalf of good causes. My mother happily volunteered for this nonprofit work–she was never paid for her efforts–and yet her work was of professional-calibre and everything she did, she did with flourish and flair. No wonder my mother inspired me!” Mimi exhaled. “She inspires me, to this day.”
Party-planning particulars
“It all begins with listening, site visits, layouts, the proper amounting of food for the chefs, handout sheets for staff…. There’s no way to succeed in this line of work if you don’t stay on top of even the smallest detail, which is why I named my business, ‘Particular Party Planners.’ I owned and operated my Belmont-based company for 21 years.”
“When I sold Particular Party Planners and moved back to Boston, I must confess to not being easily impressed by the offerings of many caterers. But when I saw and sampled Jules Catering’s food–and when I recognized the talents of Owner-Chef Anita Baglaneas–how extraordinarily delicious her food tastes and how artistically she presents it–I wanted to part of this creative enterprise. From Day One Anita and I hit it off, and I’ve been with Jules for 14 years.”
A country wedding
“Another talented individual with whom I’m always pleased to collaborate is Lo McShay of LoLo Event Designs,” Mimi continued. ”While Jules has all the resources and expertise to independently plan every type of event, we’re also happy to team up with creative partners, like Lo.”
 Lo McShay of LoLo Event Designs and Mimi Deignan of Jules Catering collaborate on some events
“Given Lo’s background in advertising and her vision for how a ‘New England harvest wedding’ should play out, it was fun for me–and for all of us at Jules–to ensure that the food and service we provide for this occasion complements Lo’s vision in every detail.”
“And, believe it or not, my B.A. in Fine Arts has also served me well,” Mimi continued, “because visual elements are fundamental to the success of every event.”
 Burlap, wood, wildflowers, and mason jars instantly transmit the "country wedding" theme
“Look around” Mimi continued, “and you’ll see ‘country wedding’ everywhere–not just in the meadow-like setting for the ceremony, and the wooden benches, and the cotton-covered hay bales–but in the family-style dinner tables accented with burlap and wildflowers and mason jars–and in the menu, as well.
“To give you a glimpse, here’s the menu for just one of Jules’ two dinner buffets offered at this wedding.”
DINNER BUFFET Pork Tenderloin with Apple Cider Reduction Capon Roulade with Wild Mushroom Stuffing, Served with an Herb Gravy A Mélange of Local Autumn Vegetables Pumpkin Ravioli with Brown Butter Sage Sauce Mixed New England Greens, Julienned Concord Apples, Gorgonzola Cheese Served with Gougères and Balsamic Vinaigrette Baskets of Assorted Artisanal Rolls and Breads
“Oh, and stay tuned for the cowbell!” Mimi laughed. “Before long I will be luring guests from the cocktail tent to the wedding ceremony by gently ringing this country-style bell.”
Mimi assembles an A+ Team
“Food, presentation, and staffing are of paramount importance when planning and managing a party–and when it comes to staffing any kind of special event, one person I always feel lucky to be able to partner with is Jules Catering’s Staffing and Events Manager, Sergio Ribeiro.”
 Mimi and her best right-hand man, Sergio Ribeiro
“Because both Sergio and I agree that appropriate staffing is fundamental to the success of any party, I’m proud to say that we’ve enlisted an A-plus team of 19 waitstaff and bartenders for this wedding today.”
“These are my pals!” Mimi smiled, as she prompted waitstaff in the cocktail tent to strike a pose by the fruit and cheese display, which was a creation of Party Chef Hubeimar Restrepo. “Hubeimar is the master-artist behind this display,” Mimi explained, “but others on the team also pitched in.”
 Daniela, Hubeimar, Hannia, Jonathan, and Caio gather 'round sumptuously arranged fruit and cheese
“Did you notice the wooden barrels supporting the bar and buffet tables and the overturned milk crates supporting the fruit and cheese display?” Mimi asked. “I agree with Lo that these details wonderfully reinforce the country-wedding theme.”
Mimi caught us eyeing the artisanal cheese offerings. “Aren’t they gorgeous? All five varieties–Camembert, Gouda, Cheddar, Blue, and Chèvre–were made right here in New England, and were specially selected by Jules’ longtime Food and Beverage Manager (and one-time chef of Boston’s Bay Tower Restaurant), Paul Malcuit.”
 New England country cheeses: Mountain Blue, Roquefort-Crusted Chèvre, Cave-Aged Cheddar
Party prep was also in full-swing outside the cocktail tent:
Jules’ expert administrative support person and seasoned waitstaffer, Stephanie Vargas, checked her watch before preparing mason-jar water glasses for dinner. “We time things so that by the time guests are seated each glass will contain a refreshing balance of water and ice.”
 Stephanie prepares to fill mason-jar water glasses with ice
“And you must snap a portrait our talented quartet of bartenders,” Mimi enthused as she encouraged them to take a little break and join us outdoors. “Not only is each a talented mixologist with expertise in fine wine, but no matter how frenetic the pace of a party, I can count on them to consistently provide gracious and attentive service, along with perfectly prepared drinks.”
 Four of Jules Catering's go-to-bartenders are Ben, Mark, Susan, and Anita
“Of course the same holds true of our waitstaff. On top of being hospitable and attentive to our guests, they know the menus and the particulars of each menu item. And when, on a moment’s notice, I call upon one or the other to switch gears, each is a skilled multi-tasker, ready to jump in and tackle whatever must be done to ensure smooth party flow.”
 Always ready to serve are Jules' wait-staff regulars John, Stephanie, Frank, Daniela, and Robyn
”Teamwork is the name of the game, when it comes to staffing any kind of event,” Mimi concluded. “I couldn’t be more proud of my A-plus team.”
 Remember those mason jars Stephanie iced? Here, in the dinner tent, Daniela and Frank distribute them
Photo Credits: Liz Muir
If you enjoyed this, please share!
Tags: artisanal cheese, bartending, Boston catering, fresh produce, full-service catering, Jules Catering, New England cheese, staff, table decor, table settings, waitstaff, weddings Posted in Entertaining, Events, Menus, Our Favorite Things, Parties, Party Planning, Products, Service, Team | No Comments »
Wednesday, September 26th, 2012
If you’ve read the book, seen the film, or heard the song (which didn’t actually appear in the film, but which has become a jazz standard), you’ll know that Portrait of Jennie is a fantasy about a mysterious and charming girl/woman who–because she pays absolutely no heed to the strictures of time–cannot be counted on to show up where and when she’s expected.
In contrast, Jules Catering’s equally charming (but entirely reliable) Director of Business Development, Jenny Willig, operates in real time and is an authentic presence, not only at Jules’ busy Somerville office and at countless metro-Boston events, but also at Cambridge Chamber of Commerce gatherings, which she values for providing “rich opportunities for professional networking.”
Whereas “Jennie Appleton” (played by Jennifer Jones) is a cinematic vision based on a work of fiction, Jenny Willig (‘playing’ herself) is the real deal.
Triptych of Jenny (or, Jenny X 3)
Case in point: When we caught up with Jenny greeting Cambridge Chamber of Commerce guests as they boarded the Charles I docked outside the CambridgeSide Galleria, she was simultaneously playing at least three roles:
 Cambridge Chamber of Commerce Ambassador Jenny Willig welcomes CCC networkers aboard
The onboard conversation was lively…it was a perfect end-of-summer evening… How could we not hop aboard to observe Jenny juggle three roles?
I. Mapping strategic paths to develop new business
We launched the conversation: Fill us in on your role as Jules’ Director of Business Development.
 1874 plan for Charles River Embankment
“This is a new position for me–and for Jules–so we’re still navigating our way. I’ve been doing this for just about a year, and a key objective for me is to think ‘big picture’ and do what I can to build business on behalf of the sales team.”
“I’m still selling. I’m still responsible for my own client retention,” Jen continued, “but the new challenge is to take my experience as a salesperson and help devise a cohesive strategy about how we can connect with new companies that might be an especially good fit with Jules.”
Jules has a lot to offer, we observed, our mouth full of crab cake. (We know better, but we couldn’t help ourselves!)
 Jules' Crab Cakes and Beef Sliders
“The food is of course great, and in terms of service and sales…well, the fact that we’re all very different personalities works to our advantage. We have the luxury of thinking: ‘Who on Jules’ sales team would be a good fit where?’”
“We also have longevity on our side. I just celebrated my 14th anniversary with the company, and many on the team have been with Jules for at least 10 years, which translates to long-term relationships with existing clients–as well as the promise of continuity for those who are new to Jules.”
Quality service and food enhance group dynamics
We learned at LinkedIn that you majored in Psychology at Clark University, while also pursuing Sociology and Early Education. With regard to your professional life, has this triple concentration served you well?
“Every day I use what I learned! So many situations in catering are case studies for group dynamics–how people eat, how they approach one another, how they interact. And a catered event is more than just social–it’s visceral. Even in corporate settings, where people are often working toward a very specific objective, my goal is for them to viscerally have a good time.”
“I’ve been known to say that while great food and service won’t guarantee ‘World Peace,’” Jenny laughed, “these things do make a difference, because when food and service are not good, it can very negatively impact the dynamics of a group.”
 Charles Riverboat Company's Heather Clay, third from left, co-hosted the CCC event
II. Cheerleading for the Chamber
Give us a little background on your history with the Cambridge Chamber of Commerce.
“A few years after I started with Jules I wanted to explore opportunities for some professional development outside the food industry. So I approached the Chamber because they represented a larger world–one I was eager to explore.”
“In 2005 I joined the Chamber’s Ambassador Committee, which is a welcoming committee for new members, and which has provided me with opportunities to do for the CCC a lot of what I do for Jules.”
“Cheerleading wasn’t something I did in high school,” Jenny smiled, “but it turns out I’m pretty good at it–at least for Jules and the Chamber. And as a member of the Ambassador Committee I’m part of a team that promotes the power of networking–we help people who might not be accustomed to promoting themselves learn effective ways to ‘put themselves out there,’ while also demonstrating how worthwhile Chamber events can be.”
“Kelly Thompson Clark, President of the Cambridge Chamber of Commerce, is a person who never ceases to amaze,” Jenny continued, “especially when I consider how very accessible she makes herself–not just to me, but to all 1500 members! I can’t remember a time when we sought input from Kelly that she didn’t help us out.”
Jenny’s claim prompted us to see if Kelly Thompson Clark might help us out…with a quick sketch of Jenny. Kelly didn’t disappoint: “The CCC is so fortunate to have a member rep like Jennifer Willig. She’s always first to volunteer, get others engaged, and she actively promotes the hard work of her fellow members and the Chamber. Jen is such a tremendous addition to the CCC’s Ambassador Committee, it’s no surprise she was awarded the Ambassador of the Year in 2006-07.”
Kelly is also a big fan of Jules, describing the company as “a model member and corporate citizen. Their co-sponsorship of the Charles Riverboat networking event was just the latest example of how supportive they are of the CCC and community.”
“Since Jules joined the Chamber,” Kelly continued, “they have involved themselves in events, committees, and other area activities, proving beyond a shadow of a doubt why they were awarded the 2003 Excellence in Business Award.”
III. Partnering and co-hosting with the Charles Riverboat Company
 Party Partner Heather Clay
We turned back to Jenny, to say how happy we were to be partying out on the water, and to ask her to tell us about Jules’ partnership with the Charles Riverboat Company.
“Jules has been the go-to caterer for the Charles Riverboat Company for about 8 years–and my colleagues Sergio Ribeiro and Elissa Kupelnick, whose account this is, could fill you in on details. What I can tell you is that Jules provides food for both sightseeing tours and private charters–not just on the river but also out in Boston Harbor.”
Sounds like a logical collaboration.
“It is. And this event we’re co-hosting is a perfect example of two members of the CCC teaming up and showing support for the Chamber and its members. I mean, how great is it to be able to socialize and network in such a refreshing setting! It’s just very satisfying when so many things come together, for so many people, in such a positive way.”
 What better place to network than on a Charles Riverboat Company moon-rise/sunset cruise?
Intrepid explorer–on the job and off
We know you enjoy your work, Jenny–because we’ve been watching you! What else do you do for fun?
“Travel! Most spectacularly at the end of June I flew to Alaska for another nautical adventure,” Jenny said, pausing to watch an MIT sailboat come about against the backdrop of the brilliantly lit Back Bay. “This was a week-long ‘live-aboard’ expedition offered by Whale Song Adventures, which transported us through 65 miles of Glacier Bay National Park.”
Sounds amazing. Did that onboard experience compare in any way with this?
“Of course the scenery and the wildlife couldn’t be more different, but there were similarities to my life back here–especially when I consider what my Jules colleagues and I do as off-site caterers. In a way, we’re like a boat crew–a group of highly skilled individuals working together to reliably ‘transport’ our clients to a wonderful place.”
 Jenny Willig cruises by Reid Glacier last June in Glacier Bay National Park
One last thing–but SPOILER ALERT!
If you’ve read or seen Portrait of Jennie, you’ll know that the fictional Jennie Appleton is “lost at sea.”
Not so Jenny Willig!
[If you haven't seen Portrait of Jennie--and if you're susceptible to gorgeous black-and-white imagery of 1940s Manhattan--add this film to your Netflix queue!]
PhotoCredits: Charles Davenport’s plan for the Charles River Embankment, 1874: MFA Boston, Wikimedia Commons Portrait of Jenny in Alaska: Chris Wyatt of Whale Song Adventures All other photos: Liz Muir
If you enjoyed this, please share!
Tags: "Portrait of Jennie", Boston catering, business development, business networking, Cambridge Chamber of Commerce, Charles Riverboat Company, event planning, full-service catering, Jules Catering, party planning Posted in Entertaining, Events, Good Works, Our Favorite Things, Service, Team | No Comments »
|
|