Archive for January, 2013

The ‘anatomy’ of Jules-catered parties

Monday, January 14th, 2013

How does Jules cater parties? With the help of Jules’ Director of Business Development, Jenny Willig, we began to¬†count the many ways.

A food station before party-time; notes in bowls are one way the kitchen and 'front of the house' communicate

“I’m glad you asked about this,” said Jen, “because my sense is that¬†some¬†of our clients so strongly associate us with one particular type¬†of event that they may not fully appreciate Jules’ wide-ranging capabilities.”

We can guess at some of the distinctions, we offered. How would you break things down?

Party variables

“When partnering with individual clients and working through the event-planning process, we factor in¬†a number of basic elements, including:

  • Drop-Off Versus Staffed Event
  • Venue Location
  • Logistics of Event (plated, buffet, alcohol served?)
  • Food Display/Presentation

Jules also offers simple or elaborate flowers, table decor, and other decorations

What about menu options? we wondered.

“Culinary preferences and menus¬†are of course¬†the heart and soul of Jules Catering, but this is such a vast topic, let’s focus on food another day.”

Over the course of 2012 we captured in photos at least some of Jules’ wide-ranging capabilities–

“Let’s see what you’ve got.”

Drop-off

Every day, the five vans in Jules’ fleet are loaded up and sent on their way to drop off food in and around Boston. On a typical weekday, Jules makes about 45¬†drop-off deliveries.¬†

Jules Catering drivers triple-check lists before loading, driving, and dropping off

Jules drops off hot and cold food to corporate and academic institutions, as well as to private homes.

Staffed Events

“Drop-off is a big part of Jules’ business,” Jenny continued, “but some parties require–and some budgets allow–on-site chefs and and/or bartenders and/or waitstaff.¬†Whatever¬†the budget and customer preferences, Jules’ expert sales team works hand in hand with clients to ensure successful events, and–when a staffed party makes sense–Jules has at the ready a full-service team.”

Jules Party Chefs Takes Charge in Private Homes

Jules' party chef Alex preps appetizers in a client's home kitchen

Party staffer Gus rolls up his sleeves for party prep in private home

Jules Party Chefs Prepare Food On-Site in Corporate Kitchens

Some Jules-catered events call for on-site party chefs

 Jules Waitstaff Set Up Wine Bar in Private Home

Ready for bubbles? Greg and John are ready to pour!

Jules Offers Full-Service Bars and Expert Bartenders

This wedding party featured a full-service bar; Anita is ready to mix and pour, Daniela is ready to serve

 

Venue

“What are the desired atmospherics? This is one key¬†variable we take into account when selecting a venue or adapting to a given space,” Jenny continued. “Of course the good news is: Jules can create a party atmosphere in any location.”

Large Off-Site Venue
(Cocktail Party)

Jules staff prepare for a large off-site party that featured food stations, bar, and cafe tables

Private Home
(Cocktail Party)

Jules caters parties--large and small--in private homes

 Corporate Venue
(Holiday Cocktails, Dinner, and Candy Station)

Candy station set-up for an on-site corporate holiday event

Corporate Venue
(Small-Scale Holiday Brunch)

John, a regular on Jules' waitstaff team, awaits arrival of families for corporate holiday brunch

 Tent
(Wedding Catered at  Private Home)

Members of the Jules team strategize next steps in wedding-party set-up

 

Food display and presentation 

“Jules loves a party,” Jenny continued, “and we pride ourselves on the quality and ever-changing variety of our passed hors d’oeuvres, our buffet offerings, and our plated meals.”

Passed hors d’oeuvres

Hors d’Oeuvres (Almost) Ready to be Passed and Served

An on-site party-chef arranges Coconut Chicken with Pineapple Salsa on a Nambé (leaf-shaped) platter

Hors d’Oeuvres Can Be Prepared and Passed in Private Homes

Jules prepares to pass hors d'oeuvres

Waitstaff Pass Hors D’Oeuvres in Large Venue¬†

Large cocktail party fundraiser featured passed hors d'oeuvres

Food stations

Many parties Jules caters feature help-yourself food stations. Parties like these may or may not also feature passed hors d’oeuvres.

Food Station in Private Home
(Adjacent Buffet Table Is Reflected in Mirror)

This party in a private home included a buffet (reflected in mirror) and food stations

A simple, but elegant, cocktail party display

Stationary Food Displays in Large Reception Area

There's an art to setting up stationary food displays

Jules Catering dessert station--before setup

Jules Catering dessert station--after setup

Buffets

“Of course a variation on the food station is the full-fledged buffet table,” Jenny explained. “Even buffets designed for large groups¬†can be minimally staffed.”

Buffet Setups in Private Homes

An especially splendid Jules-catered cocktail party buffet

An extra-special Sunday brunch buffet

Buffet Setup for On-Site Staff Holiday Party

This holiday buffet for 90 guests was capably managed by just two staff members

Holiday Office-Party Buffet in Private Home

Some of Jules' clients opt to host 'office parties' in private homes

 

Jules really IS a “full-service” caterer

So, we challenged Jenny. What if we were to say we were ready to party and wanted to brainstorm our options?

I would say, ‘Give Jules a call!’ “

Jules-catered events run the gamut from dinner for two at home to off-site events for 2,000

Jules Catering Order Sheet for cocktails and hors d'oeuvres and dinner

Jules can also help arrange for music

 

Photo Credits: Liz Muir

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